10/10 With Motivational Speaker & CEO Avodah Consultants Nyaradzo Mavindidze

Indroducing Queenmaker, Motivational Speaker and Coach NYARADZO MAVINDIDZE

Quintessential F was in attendance at the Queenmakers launch event at Harare’s Meikles Hotel almost a year ago today. We thought to take you back to the woman entrepreneur behind this inspirational movement and tap into why she continues to challenge women to step out into becoming the best they can be. Here we hear from Nyaradzo Mavindidze…

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Nyaradzo, how do those that know you describe you and in your own words how do you describe yourself?

That’s a crazy question – stubborn tenacious (she chuckles); I hope they think I’m fun.

I think I’m tenacious, fun, and relentless. I don’t take no for an answer. If I want something there has to be a way for me to get it; whether there’s a detour or not, I have to get around it.

We had the great privilege of watching one of your training sessions online and were enamoured by your confidence and articulation on tools that empower women? At what point did you make the decision that you wanted to be a training vessel behind women empowerment?

Primarily I’m an organizational psychologist – I studied psychology. So I’m a speaker, trainer and coach. I guess I found myself in my space by just doing what I love, getting opportunities that came my way and when I was in those elements I realised that my personality really shone through. I love being behind a microphone and in front of a crowd. I love telling people what to do and how to do it. So for me training was the best way for me to bring forward transformation in people’s lives in a structured, orderly way. On the other hand, I am passionate about women empowerment and women growing beyond their barriers and finding themselves as they aim to live out their purpose. As a business person I focus on training, speaking and coaching particularly for corporates.

So effectively your company Avodah Consultants came into being on account of your passion for motivational speaking and training. How are you finding the levels of receptivity particularly when you enter male dominated environments or areas where there is limited training, yet mostly men are on the ground?

I like hanging with the boys. Some may say I’m one of the boys so I’m very comfortable in male dominated environments because I’m self-assured of my goals and my objectives. I think once they realise my value they respect me. One of the challenges though has been that they look at me and think I’m 10 years younger than I am. But when I open my mouth and start speaking they sit back and come to appreciate what I have to say. So my work speaks for itself…and I enjoy being in that space. I’ve grown and I’ve been stretched.

Generally I’m thriving however I have had one or two instances where I have encountered corporate leaders who have looked at me and written me off as young and inexperienced so they didn’t give me a chance. In another instance it took them a while to make up their mind and when they did give me a chance, they were intrigued by my presentation of the work that I do. So I’m finding that the overall experience as I grow is really quite interesting.

How do you feel a Godly existence ties into your personal growth? You find in some instances people are in church doing the church and full on Christian thing, yet their ethos in business is in contrast with some of the values upheld by the Christian faith. Do you believe someone can be “self-made” as opposed to “God-made” in the realms of success and prosperity?

I’ll answer that in two parts. The first part is that I see my work as a mantle and a ministry. I am a marketplace minister. Avodah actually means “work and worship”. Work is a form of worship. So when you are doing your work; whatever it is that you are doing – whether you are a cleaner, a teacher or a doctor – you are using the gift that GOD has given you to worship HIM. You know the story about the talents where the one guy hid them and didn’t use them while the other guy used them and multiplied them. When you are using the gifts that GOD has given you, you are actually worshipping HIM.

So when I approach my work, it’s a ministry. When I go into a training session whether it’s for Time Management or Emotional Intelligence or Customer Service, as I am getting in there and preparing – I Pray. I believe GOD knows the needs that my audience has so I ask that He minister to their spirit, soul and body through my work. I ask GOD if I can be used of HIM as a vessel to touch my audience spirit, soul and body. My training is therefore not just information dissemination. Because I’m a psychologist, I understand that there is a lot of behavioural changes and cognitive reconditioning that goes on within my audience. I believe the Spirit of GOD in me touches people deeper than just my power point presentations or whatever I say. So sometimes you find my training will take a different dimension because I’ve seen a need that’s not necessarily about customer service for example, but is about confidence and self-esteem, or maybe about personal healing and depression. So I automatically go into that area, deal with that situation and then go back to the power point. My training is therefore in some ways unconventional.

On the whole thing about cut throat business dealings and merging spirituality and business – we have to be very careful with that belief that Christians have to be “soft and nice” or not raise their voices when there is a need to do so. Being a Christian doesn’t mean that you have to play nice all the time. Business is actually not “nice”. Business is like a war. When you go to work (or to war) – you go with your weapons. The boardroom is your battlefield. So if you are going to sit back and play nice – it therefore depends on your definition of nice. You have to stand up for what you believe, you have to push the boundaries, and you have to be as shrewd as a serpent and as gentle as a dove. It’s the values that you have that will then underpin everything that you do.

One of my values is fairness – am I being fair? I will not shy away from opportunities that I think I should go after because someone will see me and perceive that because I am a Christian perhaps I should steer clear of pursuing that opportunity. If I go into a place and get bad customer service I will raise my voice over the issue. Yes, I am a Christian but you know what, I deserve good customer service. If you treat me badly I will take you up on it – even if I am a Christian. I will demand what is due to me according to the contract of engagement or terms of agreement. I’m a Christian but business is business. The values of Christianity are what we ought to use in our dealings – that is fairness, integrity, love. I can still love you but also draw the line when there is a degree of potentially taking each other for granted. There has to be a balance.

So then what is your take on pursuing opportunities in Zimbabwe or the world over for that matter?

As a people we seem to think that business is a monopoly. If you open a grocery store, and I see that it is a viable venture, I can also open a grocery store – right next to your grocery store – and I am not copying you. It will just be a case of perhaps 2 Christians running the same type of business – next to each other. But you will find people saying “Oh but she’s a Christian. How can she start the same business next to brother or sister such and such?” This is business. If I also see the opportunity I should also be able to open the same type of business. I say “kudos to you because your success has actually motivated me to pursue the same level of success.”

Do share with us a day in the life of Nyaradzo Mavindidze?

My days are different. On a normal day without training, I might wake up at 2 or 3 am work, work for about 2 hours and drift back into sleep. When I do eventually get out of bed the first thing that I do is pray.  I do my devotions. One of the important things I’ve added in are what I call gratitude affirmations which is essentially a list of 10 things I like or am grateful for.

In summer I will run for an hour, come back home, I drink at least 2 litres of lemon water, get ready for my day and go on my school run. I’m usually at the office by 8 am. I proceed to check my mail, do my social media postings. A normal day for me consists of meetings, report writing, module development, prospecting for new business, proposal writing etc. I am not active on social media neither do I engage in personal social media interactions during the day. I generally chat to my friends in the evening unless it something that is work related because I am at work. So I don’t do personal calls unless there is an important issue that needs to be dealt with. I find I talk less and less to my friends now.

On a training day – I have the same morning routine. I aim to be in the training room 30 minutes before training is to commence. I usually train for the whole day then go back to the office and catch up on the day’s goings on and admin.

You mention that you talk less and less to your friends during working hours. How do you find some of your relationships have altered on account of that?

Over the years I have identified what friendships are and what relationships mean. I believe associations are important because you become what you behold and what you hear. As friends we are peers. We share values and interests and proceed to influence each other. I guard my mind on who I associate with depending on what’s going on in their lives and what they talk about and if they are growing. If u are not growing, or making an effort to grow, or are not going anywhere slowly – I automatically reassess the essence of the friendship. This has therefore left me with very few friends.

I have social friends with whom I try to get together with once a month or so. I have good friends who add value spiritually, emotionally, mentally and so on. So I am very particular about who is in my life. I know a lot of people, I talk to a lot of people – but lately I have scaled down the number of people I call close friends. I have very few friends now. Sometimes we lose out on our destinies being in relationships that don’t edify. I am therefore harnessing all my tools, social and business networks and relationships. For example I have an amazing friend. I hardly talk to her and we don’t see each other often but she is a dear friend of mine. To be friends you don’t have to be bosom buddies and hang out all the time. Also, if you have the right people in your life, they too will be busy in their lives. We do need relationships. God uses people and relationships to get things done. Moses was used of GOD to talk to Pharaoh; Noah was used to build the ark.

How do you balance all faculties of your life; that is marriage, parenting and entrepreneurship? What keeps you grounded in the process?

There is nothing like balance. There is always one area of your life suffering let’s not kid ourselves. To me it’s about understanding your seasons, personal life mission and values. Sometimes you have work late nights at the office or travel and be away from home for prolonged periods of time. Take in what you can and do as much as you can do. I can’t say there is ever a perfect balance because while you are trying to grow your business or develop your career for example, there will be times when your family has reduced access to you or spends limited time with you. Even for a stay at home mom – her career is on hold as she is nurturing and nurturing her children. It’s like a see-saw. In one season one area may weighing heavily on you yet in another, something else takes over and affects something else. There is no balance because something suffers all the time.

I also think as women we tend to judge each other’s methods and lifestyles to a degree, yet we fail to consider or appreciate the different personalities and the seasons that the other person may be walking in. For example, some may think I am vivacious and a pleasure to be around while others may find me rigid and boring. What I find to be productive may not be productive to someone else. Alternatively, I have never been a stay-at-home mom because I am not by nature a homemaker. Yes my home is well organised, fully functional and administratively run excellently, but someone else may think I ought to run it or do differently by it for example.

As women we need to get rid of stereotypical views about each other and appreciate our differences. The key is to be fulfilled. Be who you are as long as you are satisfied, fruitful and fulfilled. Your life is within your control. We have different personalities, varying life missions and different things going on in our lives.

Zimbabwe is at a critical change wherein a new breed of people is required to stir our nation into a viable turnaround. Clearly you are at the helm of that through inspiring change in individuals and corporate organizations. What opportunities would you like to see opening up for people, particularly women in our beloved nation?

I think opportunities are there. It’s the women that need to dress up and show up and shine. We need to take our positions and start speaking out. As women we can thrive in any sector or pursue any opportunity. We just need to rise up to the occasion and shine. For example during the constitution there were calls for women to participate but they didn’t show up. If we don’t participate in the process we can’t complain about the outcomes.

What sort of work do you see Avodah Consultants doing within the next 5 years and where? Do you have any plans for diversification of services?

I write. This year I plan on publishing a collection of my articles over the years.  I have a brand called the Queen of Sheba and for this we are launching a daily planner. I already have a journal called The Avodah Journal.  I want to get into media and publishing. I believe a person has to tell their own story. I want to do biographies. I want to do a magazine – all of these endeavors of which I would like to fall under the Queen of Sheba Brand.

We have an outlet called Queenmakers which focuses on women empowerment oriented initiatives and bringing out the queen in you. Its ethos is founded on the story of the Queen of Sheba who amassed a lot of wealth and commanded a lot of respect. If you read the story, it is said she was wealthy and travelled to Ethiopia to meet with King Solomon. For her to be able to travel with an entourage on camel back to visit King Solomon, she must have had a lot by way of resources for her servants. It’s also said she went with gifts. It was said that no one ever gave Solomon the gifts that she did. King Solomon was given gifts by a wealthy African woman. It is said she talked to him, engaged him and they conversed and took a liking with each other. The Queen of Sheba was exceptional. Esther had to fast for three days to attain an audience from her own husband! The Queen of Sheba’s story is illustrative of just how powerful, authoritative and captivating a woman can be. Every African woman has what it take to reach the apex of the existence. Every woman must develop the character that incubates success.

Queenmakers is effectively about helping women to increase their level of self-belief and inspiring women to have big goals and chase big dreams. If you want to do “mabhero” for example, be the “Bale Queen of Zimbabwe!” Aim high! Don’t settle for selling out of your boot for years on end! You have to see yourself work toward the mountaintop of whatever it is that you are doing.

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Who is (are) your earthly pillar(s) of strength?

I was raised by a single parent grandmother…who was mean but amazing. She raised her 5 children, drove a car and was independent, lived in a suburb, made her own money and carried incredible strength of character. I think for that generation that was huge. A lot of my values stem from how she lived her life. I am fiercely independent. My mom is totally opposite for me. She is patient, hardworking, and a darling. My mom always told me that education is your first husband. What she meant by that is that your mind is your greatest resource. You have to take care of your mind and your body.

I have met amazing women like Nancy Guzha who is the Vice President of Unilever Southern Africa.  Many women are territorial and stingy. You walk up to an order or more accomplished woman and I seeking mentorship and they close up as if you are invading a certain territory. Nancy to me is very humble and inspirational. She has a very busy schedule but makes time to listen. She listens well. She is life changing.

Some of my mentors are people I have never met. I love biographies and read many biographies. Some of my mentors are occupying spaces that I would like to one day find myself in. Oprah Winfrey I like because she is doing what she is doing and doing it well. I watch her from a distance. Locally there are many women doing well and a lot of them are amazingly open and helpful.

I will say though that one of my challenges in as far as mentorship is that locally, there are very few women that do what I do at the level that I would like to get at locally. There are few prominent women speakers that are at the level of “iconism” that I aspire to.

One of the reasons why Quintessential F is so passionate about inspiring women is because we fully understand the liberating effect of finally understanding who God created you to be and walking in it? What words of advice would you give the woman out there who is in a rut of any kind – be it struggling with any form of abuse, life’s failures, stagnant spiritual life or career etc. and is looking for a way out but does not know how?

Valleys pass. As long as the sun rises you will live another day. As long as you wake up to tomorrow, anything can happen and shift in your favour. So always be hopeful and  don’t give up.